Step 4: Leveraging Local
In the days leading up to the Sirens release, Sons of Bill held a series of free concerts in their home state of Virginia, thanking their long-standing fans. Through digital and traditional marketing,...
View ArticleUnprecedented Success
With the help of Vibethink’s web design, marketing ingenuity and sheer persistence, Sons of Bill broke into the Billboard Charts for the first time in their career. They reached 183 on the Billboard...
View ArticleRebuilding C-Ville
C-Ville Weekly is Charlottesville, Virginia’s source for arts and culture news. The paper is a cornerstone of its community, publishing top-notch content with an eclectic voice. For this local...
View ArticleThe Blueprint
Our team knew that C-Ville Weekly needed more than an updated look. The paper needed a brand new digital strategy. Using many different “wireframes,” which are like blueprints for the web, we worked...
View ArticleDesign For Life
At Vibethink, behavioral research informs aesthetics. For example, knowing that readability would be a priority for this website, we studied column width, text size and font to maximize user comfort....
View ArticleTearing Down Walls
The old C-Ville.com hid a lot of the paper’s best assets. That website had divisions between different kinds of content, and lacked information about the newspaper’s awesome reporters. We tore down the...
View ArticleA Social C-Ville
As renowned digital thinker Paul Adams puts it, a website without good social is like a house that isn’t hooked up to the power grid. We made sharing articles easy and intuitive so that C-Ville can...
View ArticleFor Sale
Vibethink believes that great design looks best when it generates a great ROI. Vibethink’s strategy zeroed in on C-Ville’s revenue source: advertisements. We integrated their new website with Google...
View ArticleOnline to Offline
At Vibethink, we integrate our digital work with our client’s overall business. At its heart, C-Ville is still an ink and paper publication, so their new website makes it easier for them to print...
View ArticleFrom the Editor’s Desk
“What really sold us on [Vibethink's] team was that they shared our ideas about what makes a good local media site, and they cared about our paper’s role in the community. We wanted to make something...
View ArticleGet Past Logos. Think About Branding.
As amazon.com's Jeff Bezos says, "a brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” The post Get Past Logos. Think About Branding. appeared...
View ArticleScrolling is Inevitable: Weighing in on Scrolling vs. Clicking in Web Design
As John Herman said, Clicking is a choice, like jumping; scrolling is inevitable, like falling. We couldn't have said it better. The post Scrolling is Inevitable: Weighing in on Scrolling vs. Clicking...
View ArticleCreating an Environment for Powerful Collaboration
Collaboration makes ideas better. With several individuals from different parts of the company tackling a single problem from different angles, unexpected ideas can be generated, tested, and optimized....
View ArticleEveryone Googles: Optimizing Your Local Search Engine Rankings
Is it really that crucial to appear on the first page of the local search results? In short, yes. The post Everyone Googles: Optimizing Your Local Search Engine Rankings appeared first on Vibethink.
View ArticleDon’t Buy Ads. Tell Stories.
Before the digital revolution, advertising was all about reaching the mass market with big budgets for TV commercials, radio spots, and print ads. All that’s changed. The post Don’t Buy Ads. Tell...
View ArticleNative Advertising: With Great Placement Comes Great Responsibility
With the surge of digital mediums, advertisers were sold on the fact that online metrics would revolutionize their business. Instead, they found that their advertising wasn’t working at all. The post...
View ArticleWhen It Comes to Call-to-Action Buttons, Design and Copy Matter. Way More...
Creating a successful CTA button is like closing an electrical circuit with a switch; it’s about making sure that everyone who’s energized by your brand makes contact at a critical moment. The post...
View ArticleSize Doesn’t Matter: The Case for Responsive Web Design
Responsive web design means your content formats well across a variety of devices. It also means that instead of maintaining separate code bases for desktops, smartphones and tablets you’re only...
View ArticleMedium vs. Message: User Experience design is the frontline of the digital...
Instead of talking about print dying, we have to think in terms of the content market exploding and print not growing. Who is going to fill in the gap created in the market? The post Medium vs....
View ArticleIt’s the End of Print as We Know it, But I Feel Fine.
In the digital age, paper has to work really hard to justify its existence. Printed products are typically high-cost to the client, limited in quantity, incapable of interactive communication, and slow...
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